Shopping and Mobile-specific campaign types, and when/why to use them.Campaign Types – Introduction to Search, Display (including Videos),.What is Google AdWords? Why Google AdWords?.Introduction to SEM – Fundamentals & Case Studies Free Learning Resources – Moz, Google Analytics.SEO Metrics to Measure – On-page, Off-page, Technical.Panda, Penguin, Pigeon, Caffeine updates.Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit.Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page.How to audit backlinks of competitors and gain insights?.Slideshare, Scribd and other Social Channels for SEO.Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness.What is Schema & Why is it relevant to SEO.Mobile Websites: Responsive, Adaptive, Dynamic.Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights).Content Clusters (Creating SEO-based content).Crawling: XML, HTML Sitemaps, Robots.txt.Once the keywords are processed and you are done reviewing changes, you should see the un-segmented list of terms in the dummy campaign and AdGroup. HTML Tags for SEO: Title, H1, META Tags, IMG, A Once created, highlight the newly created AdGroup in the left-hand window and import the list of terms under the Keywords tab by selecting Make Multiple Changes.Web Page Basics: What is HTML, JavaScript,CSS.Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords.Using Wikipedia, Forums for Keyword Research.Finding Seed Keywords: Mind Map for Keyword Research.What is Off-page SEO/Link Building (Social, Content-based, PR)?.What is On-page SEO (Content, Architecture, HTML)?.Anatomy of a Search Result (Search Snippet).Since, all of the research and application on Digital Marketing takes place online, you have to be on this platform to learn. For you to learn all the modules of Digital Marketing in the duration promised, we will conduct multiple online classes every week.We believe that taking up an Digital Marketing Course is the best way to get trained in the Digital Marketing space.ĭigital Vidya’s experience in the training industry since 2009, along with the apparent requirements of learning Digital Marketing make the case clear for the CDMM course to be the best in the industry. Each module will typically be delivered in one week. The number of modules in this Digital Marketing course for each domain will vary based on the importance and effectiveness of each domain. You will learn various techniques of Digital Marketing through a series of 44 Modules. In this Certified Digital Marketing Master program, commonly called the CDMM course, our approach to Digital Marketing training is exhaustive. The regular updates keeps this Digital Marketing Program a league apart from that of other Digital Marketing Institutions. Being both an art & a science, the syllabus of Digital Marketing Courses must keep being updated. Curriculum of Our Digital Marketing Online Courseĭigital Marketing is a vast and expanding subject.
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